CAMP OVERVIEW

Think Differently. Then Go See the World.

Most courses give you a framework and send you home. This one takes you to Barcelona, the city where design is not a department, it is a worldview. Gaudí didn’t just build buildings. He solved human problems through form. The 22@ Innovation District doesn’t just host startups. It is a live experiment in what creativity at scale looks like.

Six days of hands-on Creative Thinking and Design Thinking, built around the IDEO framework used by Apple, Airbnb, and the world’s leading innovators. Not in a classroom. In workshops, design sprints, and applied sessions inside one of the most visually alive cities in Europe.

By the time you leave, you will have already used what you learned — on real problems, in real settings, alongside people who will challenge how you think.

barcelnoa

WHO IS THIS FOR?

You will recognize yourself in at least one of these.

The professional

 who keeps solving problems the same way and knows there has to be a better approach.

with ideas that never quite make it from concept to something real and testable.

who has the instinct but wants a framework that gives it structure.

who needs their people to think more originally — and wants to model that themselves first.

If you are between 20 and 40 and your work involves solving problems, building things, or convincing people,  this programme was built for you.

WHY BARCELONA?

Europe’s design capital Barcelona didn’t just happen to look like this, every corner was decided. From Gaudí’s unfinished cathedral to the tile patterns on the pavements, this city treats design as the highest form of problem solving.

Where creativity has a neighbourhood The Gothic Quarter, El Born, the 22@ District, each part of the city has its own energy and its own creative identity. Barcelona doesn’t put art in museums and leave the streets plain. It puts it everywhere.

A city that makes you want to make things There is something about Barcelona that gets to people. The light, the pace, the Mediterranean at the end of every boulevard. You arrive as a participant and leave feeling like a creative person, whether or not you thought of yourself that way before.

Creative Thinking & Design Thinking - Barcelona

THE COURSE

Creative Thinking and Design Thinking, built around the IDEO framework used by Apple, Airbnb, and the world’s leading innovators.

THE CITY

You Didn’t Just Come to Learn. You Came to Barcelona.

Barcelona is one of the most visually and creatively alive cities in the world, a place where design shows up in the architecture, the streets, and the way people live. It is not a backdrop. It is the lesson.

Creative Thinking & Design Thinking - Barcelona
Must-See in Barcelona

The waterfront runs for kilometres — cycling, running, or walking with the Mediterranean beside you. Montjuïc has climbing routes and views of the entire city laid out below.

Sagrada Família — not as a tourist, but as someone studying what total creative commitment looks like in physical form. Casa Batlló, where every surface is a decision. The Gothic Quarter, layers of Roman and medieval stone in streets narrow enough to touch both walls. The Picasso Museum tucked into a medieval palace in El Born.

La Barceloneta and the beach — yes, even in winter. El Born for dinner, one of the most concentrated collections of good restaurants in Europe in a neighbourhood that feels nothing like a tourist area. And the rooftop bars of the Eixample for anyone who wants to end the night with the city below them.

WHAT'S INCLUDED?

Frequently Asked & Question

This program is designed for professionals, entrepreneurs, and creatives between 20 and 40 who want to think more originally — regardless of their background or industry. No design training is required or expected. The program is equally valuable for engineers, marketers, managers, consultants, and anyone whose work involves solving problems.

None. The IDEO Design Thinking Framework is introduced from first principles. The program is specifically designed to be accessible and transformative for people with no prior design or creative training.

You'll stay in a comfortable, centrally located hotel in Barcelona for 6 nights. Rooms are shared twin — two separate beds, one roommate from the program cohort. The hotel is chosen specifically for its proximity to program venues and the city's key areas.

Registration is completed through the 800 Arabia website  Once your registration is confirmed and payment is received, you'll receive a full program pack including pre-arrival information, recommended reading, packing guidance, and your airport transfer details. Our team is available to answer any questions in the lead-up to your departure.

Pay Little. Experience More!

Lock your future trip with a small monthly commitment and enjoy the journey without financial pressure

Starting From
$1,830/per person
  • Check if your balance is enough for this camp
  • Spots are limited to 12 students
Tip: Top up your balance to secure a spot early